Our History

One starting point, an identity with different names, one group

More than 30 years ago, PAM Hotels was the dream of one person. With experience, determination and commitment, that dream is now real and tangible. PAM Hotels integrates different properties that enrich and nurture its essence as a hotel chain. Different styles, a single way of being. The excellence of the services offered, the motivation to bring people to live unique vacation experiences, the attention to detail, good taste, creativity and passion for service distinguish all the properties of PAM Hotels.
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Mission

To lead innovative brands with personality to deliver experiences that keep you coming back.

Vision

To create the best experiences in key destinations

Motto

“PAM Hotels has it all”

Values

  • Passion for service
  • Quality and continuous improvement
  • Collaborative work and synergy
  • Agility in decision-making
  • Flexibility and innovation
  • Integrity
  • Safeguarding human talent
1985

The world's first all-inclusive hotel

2010

Fundation of PAM Resorts chain

With the integration of the Hard Rock franchise into the PAM Hotels chain, the all-inclusive concept revolutionized the brand by including the food and beverage system.

2010

First hotel

Hard Rock Hotel & Casino Punta Cana (January)

2012

Expansion of Hard Rock Hotels

Hard Rock Hotel Vallarta (August)

Hard Rock Hotel Cancun (October)

2012

New Eden Roc Hotel

Eden Roc Miami Hotel

2014

New Hard Rock Hotel

Hard Rock Hotel Riviera Maya (May)

2016

PAM brand consolidated as PAM Hotels

2016

PAM's first Nobu Hotel

Nobu Hotel Miami (September)

2016

Second PAM Nobu Hotel Brand in the United States

Nobu Hotel Chicago (October)

2017

Our first own brand

UNICO 20°87° Hotel Riviera Maya (March)

2019

First hotels in Los Cabos

Hard Rock Hotel Los Cabos (October)

Nobu Hotel Los Cabos (November)

2020

First extended-stay hotel

Residence In Mérida (March)

2021

New extended-stay hotels

Residence Inn Cancun (January)

Residence Inn Playa del Carmen (October)

2023

Nobu Residences

Nobu Residences Los Cabos (March)

2024

Our second own brand

AVA Resort Cancun (November)

2025

UNICO 20° 105° Riviera Nayarit opening

UNICO 20° 105° Riviera Nayarit (September)