PAM HOTELS: THE STRATEGIC EVOLUTION OF A GLOBAL HOSPITALITY LEADER

CANCUN, MEXICO | January 20, 2026 – RCD Hotels, the pioneering organization that transformed the tourism industry with the all-inclusive standard in the Caribbean, announces today its institutional evolution towards a new corporate identity: PAM Hotels.

This change of identity is not a break with the past, but rather the formalization of an organizational maturity achieved after years of uninterrupted growth and asset diversification. PAM Hotels is born as a strategic affirmation that reflects the organization’s ability to integrate the art of hospitality with the science of investment and operational excellence on a global scale.

The brands as protagonists

In this new phase, the company’s philosophy remains firm: the brands are the true protagonists. The PAM Hotels portfolio, which includes world-renowned names such as Hard Rock Hotels All Inclusive Experience, Nobu Hotels, and Residence Inn by Marriott, along with its bold original creations AVA Resort Cancun and UNICO Hotel Collection, will continue to be the main stage where unforgettable memories are created for its guests.

A legacy with a vision for the future

The transition to PAM Hotels honors more than 40 years of history of a Mexican company that has successfully expanded beyond its borders to the United States and the Caribbean. The success of this evolution lies in its most valuable asset: a team of more than 15,000 hospitality professionals, who are the daily guardians of the promise of impeccable service that defines the company.

PAM Hotels represents the synthesis of a legacy of excellence and a forward-thinking ambition. This institutional evolution reaffirms the company’s commitment to value creation and world-class hospitality, offering its partners and guests the assurance of a solid organization that, true to its roots, is ready to continue defining the industry standard for years to come.